Hi, I'm Rodney Gibbs
I’m a media entrepreneur, digital strategist and trainer.
I help newsrooms expand audiences, diversify revenue and develop engaging products. In 2021, I joined The Atlanta Journal-Constitution as its senior director of strategy and innovation. From 2012 – 2019, I was The Texas Tribune’s first chief product officer. Joining the company in its start-up days, I helped grow the Tribune into a paragon of innovative and sustainable digital journalism.
In 2020, I launched Revenue Lab, a training and resource center within the Tribune. Coupling the Tribune’s revenue playbook with best practices from other newsrooms around the world, RevLab, in its first year, helped hundreds of news orgs from five continents develop revenue- and audience-generating products and practices.
Preceding my time at the Tribune, I co-founded and sold two digital studios that produced mobile apps and videogames, and I wrote for live-action and animated TV shows.
I’m a board member and treasurer of the Online News Association. And I’m a past board member of KLRU (Austin’s PBS affiliate), KUT (Austin’s NPR affiliate), The Austin Film Society and Big Brothers Big Sisters of Central Texas.