Hi, I'm Rodney Gibbs
I’m a media entrepreneur and journalism executive. I help newsrooms expand audiences, diversify revenue and develop engaging products.In 2021, I joined The Atlanta Journal-Constitution as its senior director of strategy and innovation. I created AJC Live, an events program that convenes Atlantans for vital community conversations, and I lead our efforts on a number of products, including newsletters, video and AI.From 2012 – 2020, I was The Texas Tribune’s first chief product officer. Joining the company in its start-up days, I helped grow the Tribune into one of the most innovative newsrooms in the country and a paragon of sustainable digital journalism. In 2020, I launched Revenue Lab, a training and resource center within the Tribune. Coupling the Tribune’s revenue playbook with best practices from other newsrooms around the world, RevLab has helped hundreds of news orgs develop new revenue- and audience-generating products and practices.I cut my teeth in product as a designer and producer of videogames and websites. I co-founded and sold two digital studios that produced mobile apps and games for Electronic Arts, NASCAR, Lollapalooza and The BBC, among others. I began my media career writing for TV shows, including a season on a sci-fi western produced by Henry Winkler. (Yep, the Fonz made sci-fi. 👍)I’m a board member of the Online News Association, the world’s largest digital journalism association, and The Current, a watchdog news organization focused on Georgia’s coastal communities. I’m a past board member of KLRU (Austin’s PBS affiliate), KUT/KUTX (Austin’s NPR affiliate), The Austin Film Society, The International Game Developers Association and Big Brothers Big Sisters of Central Texas.
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