Digital Engagement Executive • Customer Experience Strategy
Media Production | Austin, Texas Area, US
• Built, led and mentored high-performing digital teams to execute against a shared vision in a collaborative, data-informed environment.
• Initiated major digital partnerships with Twitter, YouTube and others to significantly scale distribution, customer acquisition and engagement.
• Created, grew and sold two digital content companies specializing in brand engagement.
• Developed and managed Texas Tribune’s livestreaming initiative, resulting in audience expanding
from four to 187 countries, vastly increased customer leads and national awards.
• Launched innovative location-based mobile platform that helped major brands create digital
customers from physical touch points.
• Building/Leading Cross-functional Teams
• Mobile & Web Development
• Digital Channel Brand Development
• Content Strategy
• Social Media Strategy
• Metrics & KPIs
• Agile & Waterfall Application Development
• P&L Management
• Mobile Transactions
• Vendor Selection and Management
• Multivariate Testing